at home in the swiss mountains we proudly stride the company of fashion that doesn't take itself too seriously. a good relationship counts mor than big numbers. after all - we like fun and working with friends.
our designs don't take inspiration from a single source but rather represent a union of several notions. notions which come from many different people, places and things we encounter as we live life with open eyes.
the people who inspire us most don't necessarily subscribe to our ideal but they love what they do. that is what is most important.
clothing is an amazingly efficient conveyor of ideas - we hope you like ours.. because we love what we do.
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jeanne, phil & jurek
with the 89ers limited series we celebrate the fact that, as an independend brand we provide you with unique, original and actually rare clothes.
small is great
Bamboo is a fabric full of wonders. Besides being more sustainable than cotton, it is also supremely soft, breathable and thermo-regulating, hypoallergenic, UV protective, highly absorbent, anti-bacterial and biodegradable.
Like bamboo, hemp grows very well without chemicals and needs way less water than cotton. It is the most robust of natural fibers with an amazing longevity and an excellent resistance to stretching. Like linen, the more you wash it the softer it becomes. How amazing that it gets better with the time! It’s also highly thermo-regulating and very compatible with the skin.
Linen is highly compatible with our skin, it evaporates water very quickly which explains why linen cloth always feels fresh and cool. It also possesses high air permeability and heat conductivity properties that will greatly help the auto regulation of your body in case of hot weather as well as being an ideal warmth-keeper when cold. Linen is renowned for its exceptional durability and the more it is washed the softer it becomes.
Natural dying avoids the pollution of water and soil as well as keeping the factory workers healthier.
Organic cotton plants are ensured to be non genetically transformed originals and are growing completely free of any chemical fertilizers or pesticides. The fiber has a better quality than non-organic cottons, it’s health friendly and it conserves biodiversity.